Doc Matt

Chief Executive Officer

My Story

My Skills

My Services

My Story

From Flames to Feelings: My Journey to Mental Wellness Advocacy


I’ve always been the type of person who thrives under pressure. As a first responder firefighter and EMT, I’ve faced the flames, the chaos, and the heart-wrenching moments that come with saving lives. Each call, each rescue, made me feel alive. But it also took a toll. I began to realize that while I was trained to handle physical emergencies, the emotional aftermath was a different beast altogether.

One night, after a particularly grueling shift, I sat in my truck, the hum of the engine the only sound accompanying my thoughts. We had just pulled a family from a serious car accident, and while we managed to save them, the look in their eyes haunted me. It wasn’t just fear I saw; it was a profound sense of loss and trauma. As I drove home, I couldn’t shake the feeling that while I was helping to mend the physical wounds, there was a whole world of mental and emotional scars that needed tending too.

That’s when the seed was planted. I started to wonder: what if I could do more? What if I could help people not just in their dire moments but also in their everyday struggles with mental health? I decided to dive into the world of psychology. I enrolled in classes, spending countless nights studying theories and practices, unraveling the complex tapestry of the human mind.

After years of hard work and determination, I finally opened my practice. It felt surreal to transition from battling flames to sitting across from clients, listening to their stories. I discovered that the skills I had honed as a first responder—empathy, quick thinking, and the ability to remain calm under pressure—were just as valuable in therapy. I was able to create a safe space for my clients, many of whom were first responders themselves, grappling with the weight of their experiences.

But as rewarding as it was, I soon realized my practice was just a drop in the ocean of what I could offer. I wanted to reach more people, share what I had learned, and advocate for mental wellness on a larger scale. That’s when I decided to step into the role of a coach and speaker. I started giving talks at local schools, community events, and even at emergency service conferences.

My message was simple but powerful: mental health is just as important as physical health. The focus needs to shift and focus on prevention and resilience building. I shared my story, the struggles I faced, and how I turned those challenges into strength. I encouraged others to open up about their experiences.

I sought out to assemble a team with the ability to capitalize on my skills, a team of coaches and leaders who could work together to provide individuals and organizations with the support and solutions they need, and thus MW Coaching was born.

My Skills

• Experienced Mental Health Clinician
• Doctor of Philosophy in General Psychology
• Advanced Graduate Degree in Behavior Analysis
• Masters of the Arts in Clinical Mental Health Counseling
• Experienced Public Speaker
• Consultant with a track record of Success
• Industry leading resilience expert
• Group Facilitator
• Former University Lecturer

My Services

• Individual Coaching
• Group Coaching
• Professional Speaker
• Workshop Facilitator
• Consultant
• Trainer
• Educator
• Course Instructor
• Program Assment

We get asked this a lot

If you still have some questions, have a look at my FAQ

What's the price of your coaching?

Membership prices vary based on the package chosen. Monthly coaching starts off for about the cost of a fancy coffee per day. Additional support and services can be purchased a la carte.

I really like what you offer but I'm not sure if it's good for me

We don't trap you in any sort of contract. Cancel 72 hours before your monthly billing with no penalty.

What's the price of your coaching?

Check out our pricing page or set up a consult with one of our coaches for details.

I'm skeptical, can I try it out?

Ask about our Social Media Support Plan, get a feel for our coaches for a low monthly fee.

Do I need coaching?

Are you meeting all your goals? Do you feel like everything is going well? If you can answer yes to both those questions, then probably not!

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Wait, What else do you do?

So so much --- We also offer a whole host of services for individuals, groups, organizations, and corporations.  Regardless of the size of your organization, we offer consultation, assist in Mental Wellness program development, and provide customizable training packages. Our trainings include, behavior modification, CPR, First Aid, Baby-sitting classes, team building, and much much more! Also be sure to check out our merch offerings in The Shop!




Ready for the best coaching?

Let's have a chat and find your balance.